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Tennis Australia re-launches Hot Shots

Posted on 05/12 by

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The programme works with young children in an effort to get them to a level where they will both enjoy tennis and want to play it at a serious level.

Alicia Molik will be the face of the new campaign that has been created to publicise the program, which will air on TV and run through other media channels, in an attempt to bring in more entrants.

Thousands of children are expected to participate in Australia this year, with an age range of 6-12 years old. The MC Tennis Hot Shots program will be launched in schools in 2010, and the program expects there to be a total of 168,000 participants at this time.

Alicia Molik, speaking to The Sports Campus, said: “I wish MLC Tennis Hot Shots had been around when I was starting out, and I have no doubt it will help inspire the tennis stars of the future.”

With the Australian Open fast approaching, there has been an upsurge in interest in the sport in Australia, with tennis ball sales up by 15 per cent.

In the Australian Open, due to start in January, current favourite for the bookmakers to win in the Men’s tournament is Roger Federer, at 3.5. For the Women’s tournament, Serena Williams is top of the charts at 4.9, both according to Betfair.

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